LinkedIn: promotion in the network of professionals

Английский
Many experts believe the social network LinkedIn is an extremely promising platform for establishing professional contacts and promoting products in the B2B market. Where to start?     The first step is to determine the target audience for the product being promoted. LinkedIn’s peculiarity is that its users strive to make professional contacts, therefore they indicate detailed information about their work, skills and abilities. Based on this data, it is easy to select specialists and companies who will be interested in information about your product. The second step is an invitation to friends. In general, the social network audience responds positively to the invitation received from a person with a filled profile. To reach as many users as possible and avoid restrictions, you can organize a working group of several SMM managers. The second step is an invitation to friends. In general, the social network audience responds positively to the invitation received from a person with a filled profile. To reach as many users as possible and avoid restrictions, you can organize a working group of several SMM managers. The third step is the creation of a thematic group or page. Determine which issue related to the product being promoted, is of interest to the target audience. Fill the page or group with competent and interesting content on the selected topics and invite your friends there, initiate discussions, encourage commenting. The fourth step is to get a customer base. Take the opportunity to upload your friends' contacts from the social network to Excel and organize a newsletter for the received client base with up-to-date information and unobtrusive product advertising.  Четвертый шаг - получение клиентской базы. Воспользуйтесь возможностью выгрузки контактов друзей из соцсети в Excel и организуйте для полученной клиентской базы email рассылку с актуальной информацией и ненавязчивой рекламой продукта. What is the result? Actively growing group.   Extensive customer base. Stable lead generation. Minimum financial and time investment.